Public relations is basically an art or a science of making strong relationships between an organization and its interest groups. Public relations help organizations to create strong relationships with customers. In this essay I will seek to critically examine a number of definitions to explain what is public relations and its strengths and weaknesses, how … Continue reading PUBLIC RELATIONS DEFINED
LEADERSHIP by me The importance of understanding the models and techniques of leaderships are increasing due to the increase of complexity, diversity and rapid changes in today’s organizations. Winston & Patterson (2006) presented a integrated definition for leadership as “A leader is one or more people who selects, equips, trains, and influences one or more … Continue reading What is the difference between traditional and contemporary leadership?
AUDIT EXPECTATION GAP by me The collapses of corporate giants such as Enron, HIH or One.Tel, even though after they were having a favourable audit opinion on their financial reports indicate that there is incompleteness in the process of Auditing. The purpose of this research essay is to discuss ‘audit expectation gap’ and explain the … Continue reading What can we do about “Audit Expectation gap”? Discussion on how to minimize the Audit Expectation gap by critically analyzing HIH and One.tel collapses.
MARKETING by me. According to the current environment the marketing world has become more complex and highly developed due to the increasing number of competitors and alternative products for an organization (Levine & Benjamin, 2010). Due to this complexity every organization spends more and more money on advertising and promotions of their product/s. As a … Continue reading Comparison of the characteristics of consumer’s buying behavior of BMW and KIA
EXAM HELP Things that I referred to get more than 7 marks for each components in IELTS test. Go to youtube instead of watching this video in here. Then you can see lots of other useful videos which may be very helpful for you. Sample questions and answers for writing and speaking components of the test. http://www.goodluckielts.com/ … Continue reading IELTS – International English Language Testing System