PUBLIC RELATIONS DEFINED

Public relations is basically an art or a science of making strong relationships between an organization and its interest groups. Public relations help organizations to create strong relationships with customers. In this essay I will seek to critically examine a number of definitions to explain what is public relations and its strengths and weaknesses, how … Continue reading PUBLIC RELATIONS DEFINED

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Comparison of the characteristics of consumer’s buying behavior of BMW and KIA

MARKETING by me. According to the current environment the marketing world has become more complex and highly developed due to the increasing number of competitors and alternative products for an organization (Levine & Benjamin, 2010). Due to this complexity every organization spends more and more money on advertising and promotions of their product/s. As a … Continue reading Comparison of the characteristics of consumer’s buying behavior of BMW and KIA